{"product_id":"propaganda-paperback","title":"Propaganda - Paperback","description":"\u003cdiv\u003e\n\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003ePROPAGANDA\u003c\/p\u003e\n\u003cp\u003eBy Edward Bernays\u003cbr\u003eIntroduction by Mark Crispin Miller\u003c\/p\u003e\n\u003cp\u003eFirst published in 1928, Propaganda remains one of the most influential and controversial examinations of mass persuasion, public opinion, and the emerging profession of public relations.\u003c\/p\u003e\n\u003cp\u003eEdward Bernays presents his theory of how governments, businesses, political leaders, and cultural institutions can shape collective attitudes through organized communication. His analysis moves through politics, commerce, education, art, science, and public life, revealing how messages can be designed to influence what societies notice, believe, and ultimately do.\u003c\/p\u003e\n\u003cp\u003eThis compact 168-page edition includes an introduction by media scholar Mark Crispin Miller, placing Bernays’s arguments within a broader history of power, democracy, advertising, and institutional persuasion.\u003c\/p\u003e\n\u003cp\u003eKEY THEMES\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe formation of public opinion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePropaganda in democratic societies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe origins of modern public relations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMass psychology and collective behavior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePolitical communication\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCorporate persuasion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvertising and consumer culture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMedia influence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeadership and the “engineering of consent”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInstitutional control of narratives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEthics, power, and organized persuasion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe relationship between communication and democracy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA FOUNDATIONAL—AND TROUBLING—TEXT\u003c\/p\u003e\n\u003cp\u003eBernays does not write merely as an outside critic. He presents propaganda as an organized social mechanism and argues that shaping public opinion is central to the functioning of modern institutions.\u003c\/p\u003e\n\u003cp\u003eThat position makes the book both historically valuable and ethically unsettling. Contemporary readers can examine its ideas as a blueprint for twentieth-century public relations and as a warning about the concentration of influence in governments, corporations, political campaigns, and media systems.\u003c\/p\u003e\n\u003cp\u003eFROM WARTIME INFORMATION TO PUBLIC RELATIONS\u003c\/p\u003e\n\u003cp\u003eDuring World War I, Bernays worked with the United States Committee on Public Information, which mobilized communication and publicity to build support for the war. He later adapted lessons from wartime messaging to commercial and political public relations.\u003c\/p\u003e\n\u003cp\u003eDrawing on emerging ideas about crowd psychology and psychoanalysis—including work associated with Walter Lippmann and Bernays’s uncle, Sigmund Freud—he developed methods for connecting public messages with emotion, identity, aspiration, and unconscious desire.\u003c\/p\u003e\n\u003cp\u003eREADING PROPAGANDA TODAY\u003c\/p\u003e\n\u003cp\u003eAlthough written nearly a century ago, the book offers a useful historical lens for examining advertising, political messaging, brand strategy, news framing, influencer culture, social media, and algorithmically amplified narratives.\u003c\/p\u003e\n\u003cp\u003eIts inclusion in the Reading Room is not an endorsement of manipulation. It is an invitation to understand how persuasive systems are constructed—and to become a more critical reader, viewer, voter, and consumer.\u003c\/p\u003e\n\u003cp\u003eABOUT THE AUTHOR\u003c\/p\u003e\n\u003cp\u003eEdward Bernays (1891–1995) was a pioneering and controversial figure in public relations. Often associated with the development of modern techniques for shaping public opinion, he advised corporate, political, and institutional clients throughout his career.\u003c\/p\u003e\n\u003cp\u003eHis work helped establish public relations as a professional field while raising enduring ethical questions about persuasion, consent, democracy, and power.\u003c\/p\u003e\n\u003cp\u003eABOUT THE INTRODUCTION\u003c\/p\u003e\n\u003cp\u003eMark Crispin Miller is a media scholar and cultural critic whose introduction places Propaganda within the histories of public relations, political communication, corporate influence, and mass media.\u003c\/p\u003e\n\u003cp\u003eBOOK DETAILS\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAuthor: Edward Bernays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntroduction by: Mark Crispin Miller\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOriginal publication: 1928\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEdition publication date: September 1, 2004\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNumber of pages: 168\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDimensions: 0.5 × 7.6 × 4.9 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePublisher: Ig Publishing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSubjects: Propaganda, public relations, political communication, advertising, mass psychology, and media influence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePERFECT FOR\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMedia-studies readers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMarketing and public-relations professionals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eJournalists and communicators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePolitical-science students\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHistorians\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCultural critics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvertising students\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReaders interested in persuasion and power\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAnyone developing stronger media literacy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWHY YOU’LL LOVE IT\u003c\/p\u003e\n\u003cp\u003ePropaganda turns the lights toward the machinery behind the message—a slim, unsettling classic that asks who shapes public opinion, whose interests the story serves, and what happens when influence becomes invisible.\u003c\/p\u003e\n\u003cp\u003eBOOK CONDITION NOTICE\u003c\/p\u003e\n\u003cp\u003eBooks may be new or gently used depending on supplier availability. Gently used copies may show minor handling or shelf wear but will remain in good, readable condition. Please review the product condition details before purchasing.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52884791591223,"sku":"9780970312594","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/0612\/1271\/files\/jM1Guynp7d9780970312594.webp?v=1787451813","url":"https:\/\/urbanoverlooked.com\/es\/products\/propaganda-paperback","provider":"Urban Overlooked","version":"1.0","type":"link"}