Product Breakdown

ARTIST MANAGEMENT FOR THE MUSIC BUSINESS — FIFTH EDITION

By Paul Allen

Managing a music career requires a clear understanding of the many moving parts behind the artist—from creative development and touring to streaming, marketing, finance, networking, and long-term planning.

Artist Management for the Music Business offers a comprehensive introduction to professional artist management and the modern recording industry. Through practical insights, interviews, and case studies, Paul Allen examines real-world management challenges and shows how strategic decisions can shape an artist’s career and earning potential.

Expanded for its fifth edition, this illustrated 400-page guide includes updated discussions of social media, streaming, networking, and music-business data analytics. A dedicated chapter for independent and self-managing artists makes it equally useful for musicians directing their own careers and professionals preparing to represent others.

WHAT YOU’LL EXPLORE

  • The role and responsibilities of an artist manager

  • Strategic career planning and long-term growth

  • Developing sustainable music-income opportunities

  • Navigating the interconnected areas of the music business

  • Working with artists, labels, agents, promoters, and other partners

  • Building and maintaining professional networks

  • Using social media as part of artist development

  • Understanding streaming within the modern music economy

  • Applying introductory data analytics to business decisions

  • Addressing real-world management challenges

  • Supporting independent and self-managing artists

  • Learning from professional interviews and case studies

FOR MANAGERS AND SELF-MANAGED ARTISTS

The book approaches artist management as both a business discipline and a creative partnership. Managers must understand an artist’s goals, coordinate the people surrounding the career, identify opportunities, and create plans capable of adapting as the market changes.

Independent artists can also use these principles to organize their own careers, evaluate potential partnerships, and better understand what professional management should bring to the table.

FIFTH-EDITION UPDATES

  • New chapter for independent and self-managing artists

  • Expanded networking guidance

  • Updated social-media coverage

  • Updated discussion of music streaming

  • Introduction to music-business data analytics

  • Contemporary interviews and management case studies

COMPANION RESOURCES

The book references additional artist-management and music-business resources through its companion website, artistmanagementonline.com. Online availability and content may change independently of the printed edition.

ABOUT THE AUTHOR

Paul Allen has worked across numerous professional fields, including music-industry leadership, artist management and consulting, concert-showcase production, radio, television news, higher education, and political campaign management. He is also a decorated United States Air Force veteran and the author of this fifth edition.

BOOK DETAILS

  • Author: Paul Allen

  • Edition: Fifth edition

  • Number of pages: 400

  • Publication date: March 21, 2022

  • Dimensions: 0.82 × 9.25 × 7.5 inches

  • Illustrated: Yes

  • Subjects: Artist management, music business, career planning, streaming, networking, social media, and data analytics

  • Experience level: Aspiring professionals, working managers, and self-managed artists

PERFECT FOR

  • Aspiring artist managers

  • Professional music managers

  • Independent musicians

  • Self-managed recording artists

  • Music-business students

  • Artist-development professionals

  • Consultants and creative-industry entrepreneurs

  • Readers seeking an in-depth music-management reference

WHY YOU’LL LOVE IT

Comprehensive enough for the classroom and practical enough for the road, this guide maps the business behind the artist—helping managers and musicians turn moving parts into forward motion.

BOOK CONDITION NOTICE

Books may be new or gently used depending on supplier availability. Gently used copies may show minor handling or shelf wear but will remain in good, readable condition. Please review the product condition details before purchasing.

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Artist Management for the Music Business: Manage Your Career in Music: Manage the Music Careers of Others - Paperback

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