Urban Overlooked isn’t just an online store—it’s a movement. Born from the rhythm of city streets and the raw energy of underground artistry, Urban Overlooked exists to amplify voices that often go unheard.

We’re your source for merch that celebrates all facets of urban life—from sound and style to stories and scenes that shape the culture.

As part of the Genre Media Group, our mission is rooted in empowering independent musicians, filmmakers, and authors—those who break the mold, challenge the mainstream, and craft culture from the ground up. Whether you're spinning tracks from a rooftop studio, capturing life through your lens, or penning your next revolutionary book, we supply the tools and the inspiration to make it happen.

From DJ speakers and studio mics to lighting kits, cameras, and audiobook recording gear—our curated selection is designed to support every stage of your creative process. But our story goes beyond equipment.

Through our Overlooked Tracks Podcast, we celebrate the global underground—interviewing artists, showcasing fresh talent, and sharing creative insight straight from the source. It's more than content; it’s a tribute to the heartbeat of urban culture.

Founded in 2024 by Kenny Chiba, a lifelong advocate for indie artistry and immersive storytelling, Urban Overlooked is a reflection of the vibrant, overlooked world we live in—a place where hustle meets harmony and self-expression knows no limits.